Fair And Handsome

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The business forayed into the men’s rights segment in 2005, which was then a first for any FMCG company in India. Emami created Equal and Beautiful, a marketing past for men’s fairness creams.

Today we are the rising brand in the Men’s Fairness category and second in India’s overall fairness category. With the launch of Fair and Beautiful, fairness no longer remained limited to the country’s eves, offering men the ability to break free from being the closet consumers of women’s fairness creams, and still look fair. The launch of Fair and Handsome was focused on research that showed that man’s skin texture is different from a woman’s and needs a product designed specifically for them.

Bollywood Shah Rukh Khan’s Badshah has been our brand ambassador for 8 years.Even after rivals launched similar items, we continued to win your confidence and remained the No.1 Fairness Cream.  

 Boys are usually exposed to heat and dust. Men’s skin is 20% thicker than women’s skin, with larger pores and more melanin making them more susceptible to darker skin.

Experts explain that it takes less than 10 seconds to make a first impression of a person; and more than 90% of the impression is based on appearance. The first impression might make or break a job interview, a first date, or a critical business deal.

We know you ‘re an outdoor guy; you don’t mind getting dirty or sweaty in the sun. Just give your skin 10 minutes and fight off oil, sweat and dirt.

Over-exposure to sunlight, sweat, pollution and dirt is the main reason behind dark and aged skin in men. Men sweat a lot more than women, so the routine of skin care is even more important for men.

Your face is a window to your overall health. Just as you have a proper diet and regular exercise for a healthy body, take good care of your skin as well, so that it takes good care of you.

Emami Fair And Beautiful Instant Fairness Face WashTM with Acti-Fair PeptideTM has been specially designed for male skin so that men not only feel good in their skin, but also feel good in their skin.

The technological advanced formula with Acti-Fair Peptide ensures that the tough and thick male skin is thoroughly cleansed with its powerful cleansers. It effectively removes dirt and excess oils leaving the Squeaky Clean Visibly brighter look back. The turbo action skin conditioning system moisturizes the skin to ensure that it does not leave the face feeling dry and taut. The Face Wash also offers a refreshing and cooling sensation that helps to feel energized at any time of the day.

Emami Fair And Handsome has been specially made for men by skin care specialists using scientifically tested and clinically proven combos of Natural Vitamins, Anti-Irritants, Sunscreen filters to protect the skin from the harmful UVA and UVB sunlight.

It uses one of the most widely tested and proven active skin lightening technology, Vitamin B3, which works from within to lighten the skin and dark spots.

The specialized methodology has been designed with a combination of special “micro absorbers” that absorb excess oil and sweat, leaving your skin looking fresh, sweat free from oil, keeping you looking fair and fresh for a long time to come.

The advanced formula of Fair & Handsome presently arrives with a 15 + SPF that protects from harmful UV sunlight.

The specialized formula has been proven scientifically to have been dermatologically tested safe for use on Indian male skin.

Cold creams change your face dark and oily.Fair And Handsome Complete Winter Solution, which has a specific 8 action formula with moisture boosters that penetrate deep into men’s tough skin and give a well-moisturized, oil-free , fair and handsome look.




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