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Monthly Archives: April 2020

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9 months ago Education

Types and Advantages of Manual Testing

 

What is Manual Testing?

Manual Testing is simple and clear testing of a mobile or web application. It is performed manually by human action. It is designed to find out the defects or bugs in a software program by going on a device to assess various elements including functionality, design, and execution by clicking through various elements or systems of a web application without support from a script or tool to make sure that, they are working to support work. Everything will be done manually so that the time-consuming and laborious.

Join Manual Testing Training in Chennai, and learn more about the Advantages and the applications of the Manual Testing.

 The types of Manual Testing

Exploratory Testing:

In this type of testing the tester’s experience, knowledge, logical/analytics skills, creativity, and institution is the most fundamental elements. The test will be described by badly written specification documentation, for a short time for execution. This method needs the most test execution and least planning process.  

Usability Testing:

 By using this usability testing, it came to know that how user-friendly, efficient, or convenient the product for the end-users. The main aim of this usability testing is satisfaction and observation.

 Ad-hoc Testing

Ad-hoc Testing is performed without any plan or documentation. The output is dependent on the knowledge and skill of the tester.

To know, when these each type of testing is needed to understand the advantages of each testing. Using the correct method at the correct time can save time will give you the best result. Let’s have a look at the Advantages of manual testing.

Advantages of manual testing

·   Compare to automated testing, manual testing is less extensive and cost-efficient.

·    Because of the involvement of the individual element, we can get the actual user interface feedback in testing. 

·   Manual testing can get the exact replication of the real user experience on mobile and web apps.

·      The manual Testing approach can handle difficult use case situations better than automated testing. 

Summarized points of the Manual Testing

  • ·    The tester can observe the application during testing, and making the user-friendliness better.
  • ·         Less expensive in the short-term.
  • ·         Less reliable
  • ·         Low Accuracy result.
  • ·         Programming is not required
  • ·         Regression testing is time-consuming and laborious.
  • ·         Some amount of time is required to perform the test cases.

Learn Manual Testing Course in Chennai, and gain more knowledge in the process of the Manual Testing.

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9 months ago Travels

7 Places to Visit in Coorg

A stunning, awesome destination in Tamil Nadu is Coorg. The location is nature residence with coffee plantations, forests, hills and green valleys. The site has a variety of flora and fauna to bring its visitors. Amazing views and interesting sights make this South Indian destination a dream ride. Sometimes dubbed the “Scotland of India,” Coorg has some wonderful destinations to visit that will take over your holiday. Let’s plunge into South’s wonderland. From stunning rivers to temples and mountains, everything is for us!

In Coorg Abbey Falls

A waterfall can not be as spectacular as the Abbey Falls. Located among wealthy plantations and estates, it’s a beautiful waterfall. A bath will rejuvenate you and make you forget all your worries. It’s very fun to enjoy Coorg’s work. Upon seeing these majestic streams, it’s a unforgettable moment.

Kopatty Hills

One of Coorg’s beauty trekking sites is the Kopatty Hills. You’ll find dense woods, meadows and valleys on your way. This is a perfectly gleaming South destination. You do have the additional ability to camp here as the conditions require you to. Imagine setting a bonfire beneath the stars, listening to your favorite music songs.

Dubare Elephant Camp

This is one of Coorg’s most visited sites. With 150 elephants camping here, you’ll enjoy seeing these amazing creatures. It’ll be fun, make you feel different. Mahouts’ knowledge will allow you to communicate with these animals.

Omkareshwara Temple

While you can visit the lush areas, admiring the exquisite architecture at this magnificent temple is a special experience. The fusion of Gothic and Islamic architecture will certainly amaze you at this site.

Gaddige Raja’s Tomb

 It’s one of Coorg’s most beautiful locations, offering a spectacular view of the lush green valley. Even surrounded by a lush lawn, flowers and fountains shower the attraction. Anciently, this was a popular spot for kings to stroll around with their queens and spend hours admiring the gorgeous breeze and view.

Mandalpatti Viewpoint

A hill station like Coorg has many viewpoints and the most famous is Mandalpatti Viewpoint. Offering an ample green view, sunset and sunrise, Mandalpatti is a must-visit destination in Coorg. The climb is high, so you have to hold water, light food with you!

Chettalli

Chettalli is a great location to experience ethnic tourism. Enjoy a lot of scenery and calming feeling, you should expect the best from Coorg. Don’t skip this place, because you’ll definitely skip a different one among the others!

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9 months ago Finance

How to become a Millionaire

Any entrepreneur’s dream is to become a millionaire tomorrow and you will work hard to achieve it. Working hard is one way of achieving the highest, working smart is another way to achieve your goal.

The following are a few tips to help you quickly become a millionaire.

Plan Clearly:

Whatever you do, make sure you have a simple plan while working on it. It’s best to arrange your day before you launch any day. As an entrepreneur, you’ll need to do several things, so in this situation; you need to be very clear about what you’re doing because you need to produce good results.

Invest Wisely:

The most important thing is to learn how to spend while working on a business. When playing an entrepreneur’s job, you shouldn’t invest your entire amount in one project and take risk. You will take every senior member’s advice, or it’s better to get an auditor or lawyer when you make such a move.

Get Organized:

When you’re aiming high, organizing your research is very important. You should make a map and schedule stuff you’re working on and concentrate on. It will also help you get an understanding of your work and know where to focus to boost your success or minimize your work to help you increase your performance.

Find Right People:

As a single entrepreneur, you alone can’t build a big firm, you need some good people or employees to help you in this situation. When hiring your employees, make sure they have all the qualifications to meet the company’s progress.

Inspect Expectation:

One of the key things you can do when you’re about to make a major change, the client should know what your aspirations are. Don’t just focus on making money, inspect your goals, and what you wanted to accomplish in the project. When you focus on this, you’ll immediately make a great pass.

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9 months ago Finance

How to escape financial stress when you run a Startup?

A startup might just begin your financial independence and professional fulfillment. However, if things don’t go according to the schedule, it will sound like a bad idea because it affects all your personal funds. Therefore, whatever the business’ potential success, it is necessary to maintain a secure financial position and execute a strategy to preserve your capital before you launch a new company. There are few tips to reduce financial uncertainty when starting a startup:

Don’t throw all the weight on one horse.

Nothing will strike you harder, particularly if you’ve spent all your resources in it. Entrepreneurs will think optimistically, but that doesn’t mean they can ignore any unexpected scenario’s possible flipside. It wouldn’t make sense to withdraw all the funds from your checking accounts, liquidate deposits, or max out credit cards to launch your company and keep it going. Often your ambition will succeed, but sometimes things cannot go well right though you’ve spent anything. In this scenario, nothing can fall on you because your financial assets are all gone.

Maintain separate expenses

You should keep separate company and personal expenses while running a start-up. If you pay consultancy fees or purchase office supplies; any expenditure, whether large or small, must be duly registered. Any money spent on industry-related expenses will be deducted from your business profits. Experts advocate holding a different bank and credit card for your company and have a good accounting scheme in order to manage your expenses. You may use accounting tools or employ an accountant if the company needs further cost monitoring.

Diversify your holdings

It’s a common market concept that having a diversified stock portfolio will give you more rewards, but often people continue to limit their business investments. When you start on a new business venture, some traditional investments will offset the risks. Diversify between a variety of asset categories such as real estate, securities, bonds, mutual funds, services, etc. to reduce the risk factor.

According to financial analysts, you need to watch the investments you make to avoid loading on investments in your company division. For eg, if you start a pharmaceutical company and hold loads of pharmaceutical products, you’re loaded into that market, which will only increase the risks in the future rather than diversify them. So, make sure your securities portfolios are diversified to keep the risk running.

Keep emergency cash assistance

You will have ample emergency funds available to take you through a long period, say, six months or two years. This is important if you don’t want to think about costs when you start a company and have no source of income to rely on. A solid financial base is a secret to a startup’s success. Financial experts say that a corporation is also a commodity at the early stages. If the entrepreneur cannot survive financially, the company will prosper. Maintain financial resources so you can navigate through the difficult days when the market is already picking up.

You can’t separate your destiny from your businesses, so you must handle yourself as your company. Start cutting personal costs including housing. Initiating your company from a tiny space or your house basement wouldn’t be wrong than hiring a luxurious office. You should still move to a new position until events move in the right direction. You can still retain your daily work for a bit, and you can take time to improve your company and refine your business model. This cushion will keep you in turbulent waters.

Shouldn’t Ignore Tax System

Consulting a tax advisor is another crucial aspect that helps ensure that the company is organized in accordance with the country’s tax deduction program. It also means that you make no mistakes that can affect you dearly in the future. The rules for filing a refund can be complicated, so a tax specialist by your side can look after basic follies like forgetting to repay yourself. Often you have a hard time and neglect saving up to keep the cash flowing to escape debts. In a company audit, investors would believe that the corporation has neglected to compensate you and that the government is losing tax income from your firm, which in their opinion is a significant problem. Failure to pay will lead to a larger danger to your company than expected.

Buy appropriate insurance

A brilliant idea will pave the way to start a new venture, but it entails many risks that demand consideration. Therefore, it is important to contact a financial advisor to purchase appropriate insurance plans to reduce these risks. Disability insurance is one of the main insurance policies for business owners who rely entirely on their income-generating ‘ability.’ Analysts say that injury insurance protects your business capacity and is especially relevant if you’re the lonely thinker behind the startup.

Many insurance plans rely on the start-up. There are provisions that shield you against harm due that professional guidance (errors-and-omissions policy), to defend a business or contractor against disciplinary action (directors and officers policy), to cover losses if one associate or officer fails (key individual policy). When you invest in advanced devices or using the facilities for commercial purposes (work from home), etc. Buying appropriate insurance on an expert’s advice will prevent you from worrying yourself during start-up and start-up activity.

Considering the stakes attached to your company, it is advised that you pursue these strategies to manage tension when running a startup.

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9 months ago Health

How to Lose Weight Fast: 3 Simple Steps

There are many ways to lose weight quickly.

That said, many diet plans leave you hungry or unsatisfied. There are big reasons why it’s hard to stick to a diet.

Not all diets have this effect. Low carb diets are effective for weight loss and may be simpler than other diets.

Here’s a 3-step weight loss program that uses low carb diet and aims to:

  • Substantially reduce your appetite
  • Cause quick weight loss
  • Concurrently boost your metabolic health.

1. Substantially reduce your appetite

The most critical aspect is to reduce sugars and starches or carbohydrates.

When you do so, your hunger levels go down, and you usually eat slightly less calories.

Instead of burning carbohydrates, the body now starts burning stored fat for energy.

The advantage of reducing carbohydrates is that it reduces insulin levels, creating excess salt and water in the kidneys. This decreases bloating and excess water weight.

According to certain dietitians, losing up to 10 pounds (4.5 kg)—sometimes more — is not unusual in the first week of eating this way. This weight loss requires water and body fat.

One research showed that a very low carb diet was more successful than a low fat diet for short-term weight loss.

Evidence suggests a low-carb diet can minimize appetite, leading to less calories without thinking about it or feeling hungry.

Simply put, reducing carbs will cause fast, easy weight loss.

2. Eat protein, fat, and vegetables

Each meal should be protein source, fat source, and low-carbon vegetables.

In general, consider eating 2-3 meals a day. If afternoon you’re hungry, add a fourth meal.

Making your meals this way will reduce your carb consumption to around 20–50 grams per day.

To see how you can prepare your meals, see this low-carb meal plan and 101 balanced low-carb recipes.

Protein

Much protein is an integral part of this program.

Evidence indicates eating tons of protein will raise calorie consumption by 80–100 calories per year.

High protein diets can also minimize food cravings and obsessive thoughts by 60%, minimize the need to snack late at night by half, and make you feel full. In one study, people on a higher diet eat 441 less calories daily.

Protein is a vital nutrient when it comes to weight loss.

Healthy protein sources include

  • Meat: beef, chicken, pork and lamb
  • Fish and seafood: salmon, trout and shrimp
  • Poultry: whole yolk poultry
  • Plant-based proteins: beans, legumes and soy

Low carb vegetables

Don’t be afraid to fill your plate with low carb vegetables. They’re filled with nutrients, so you can eat very large quantities without reaching 20–50 net carbs a day.

A diet mainly focused on lean protein and vegetables provides all the food, vitamins and minerals you need to be balanced.

Many vegetables are low in carbs, including:

  • Broccoli
  • cauliflower
  • spinach
  • onions
  • kale
  • Brussels sprouts
  • cabbage
  • Swiss chard
  • lettuce
  • cucumber

See a complete list of low carb vegetables here.

Healthy fats

Stop consuming fats. Around the same time, attempting to do low carb and low fat will make diet adherence very difficult.

Good fat sources include:

  • Olive oil
  • Coconut oil
  • Avocado oil
  • Butter

3. Lift weights three days a week

You don’t have to workout to lose weight on this program, but it’ll have extra benefits.

By lifting weights, you consume loads of calories and stop slowing down your metabolism, a common side effect of weight loss.

Low carb diet studies show you can build muscle while losing large quantities of body fat Consider going to gym three to four days a week to lift weights. When you’re new to gym, ask a trainer for advice.

If lifting weights isn’t an option for you, some aerobic workouts like walking, jogging, biking, cycling, or swimming will be enough. Cardio and weightlifting will aid weight loss.

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9 months ago Education

Keyword Research in SEO

What is Keyword Research?

Truth to be told, there is no single definition or process to keyword research and here we decided to provide two basic explanations for keyword research: through the eyes of a digital marketer and an SEO.

Keyword Research Definition

 

For any digital marketer, keyword research is about identifying the actual search terms or phrases that are often used by their potential audiences.

For SEOs, keyword research also involves an added value of metrics which we use to identify the best keywords to aim for first.

Why is Keyword Research So Important to SEO?

 

·        The Right Keywords Leads You to Potential Buyers

·        Keyword Analysis can inform Your Marketing and Writing

·        Expand Your Funnel by Understanding Leads & Their Interests

·         Keyword Research Boost Traffic

 

Types of Keywords

·         Short-tail keyword

·         Long-tail keyword

As their names suggest, a short-tail keyword is key phrases that are short and vice versa. Short-tail keywords typically consist of less than 2 words, whereas long-tail keywords consist of more than 3 or more words. Here are some examples to get you started:


Short-tail keywords: running shoes, dance class, WordPress plugin
Long-tail keywords: best Nike running shoes, dance classes for kids near me, WordPress SEO plugin

 

Short-tail keywords are keywords that have low focus. They are general keywords that get a high volume of searches. This is evident in the SERP. When volume is high, the competition, without a doubt will become high. Hence, the cost to rank for the keyword would be high as well. Considering there are many competitors, and if your business isn’t ranking well, the conversion rate will be low.

For long-tail keywords, the characteristics are the complete opposite. They are focused keywords. Not all users’ type in the same focused keywords. With that said, their search volume is low as well as their competition. The cost to rank for this keyword will be low. On the other hand, the conversion rate tends to be high.

SEO Training in Chennai | SEO Training in Coimbatore | SEO Training in Bangalore | SEO Training in Madurai

 

 

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9 months ago Food

சுரைக்காய் பொரியல் (Bottle Gourd Fry)

தேவையான பொருட்கள்:

  • சுரைக்காய்- 1/2 kg
  • வறுத்த வேர்க்கடலை- 50g,
  • கடுகு- 1 ஸ்பூன், மஞ்சள் பொடி- 1/2 ஸ்பூன்,
  • மல்லாட்டை எண்ணெய்- 3 ஸ்பூன், கருவேப்பிலை தேவையானளவு,
  • உப்பு தேவையான அளவு,
  • காய்ந்த மிளகாய்-3.

செய்முறை:

தோல் சீவிய சுரைக்காயை பொடியாக வெட்டி கொள்ளவும் (பிஞ்சு சுரைக்காய் ஆக இருந்தால் தோல் நீக்க வேண்டிய அவசியம் இல்லை) அடுப்பை பற்ற வைத்து அதன்மீது கடாயை வைக்கவும், அதில் 3 ஸ்பூன் கடலை எண்ணெயை ஊற்றவும், அதில் கடுகை போட்டு கொள்ளவும், பொரிந்ததும் வெட்டிய சுரைக்காய் துண்டுகளை சேர்த்து விடவும், அதில் அரை ஸ்பூன் மஞ்சள் தூள் சேர்த்து தேவையான அளவு தண்ணீர் ஊற்றி, தேவையான அளவு உப்பு சேர்த்து, கிளறி மூடவும்.

அது வெந்து கொண்டிருக்கும் நேரத்தில், தோல் நீக்கிய வேர்க்கடலை அதனுடன் 3 காய்ந்த மிளகாயை சேர்த்து மிக்ஸியில் போட்டு பவுடராக அரைத்துக் கொள்ளவும்.

சுரைக்காய் வெந்தவுடன் அதில் பவுடர் ஆக்கிய வேர்க்கடலையை கொட்டி நன்கு கிளறவும், இறுதியாக கருவேப்பிலையை சேர்த்து இறக்கிவிடவும் சுவையான சுரைக்காய் பொரியல் தயார்.

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9 months ago Food

பூசணிக்காய் அல்வா(Poosanikai halwa)

தேவையான பொருட்கள்:

  • வெள்ளை பூசணிக்காய்-1/2 kg
  • சர்க்கரை- 1/4 kg,
  • கேசரிப் பவுடர்- ஒரு ஸ்பூன்,
  • ஏலக்காய் தூள்- ஒரு ஸ்பூன்,
  • முந்திரி- 100g
  • நெய் -200 g

செய்முறை;

வெள்ளை பூசணிக்காய் தோல் நீக்கி காய்கறி சீவும் சீவலில் நன்கு சீவிக் கொள்ளவும், பின்பு ஒரு கடாயை அடுப்பில் வைத்து பற்ற வைக்கவும் அதில் சீவிய பூசணிக்காயை போட்டு மூடவும், பத்து நிமிடம் கழித்து திறந்து நன்கு கிளறவும், பூசணிக்காயில் இருந்து தண்ணீர் வெளியேறி இருக்கும் அந்த தண்ணீர் சுண்டும் வரை வேக வைக்கவும், வெந்தவுடன் அதோடு கால் கிலோ சர்க்கரையை முழுதாக சேர்த்து விடவும், அதனுடன் கேசரி பவுடரையும் சேர்த்து கொள்ளவும், அடிப்பிடிக்காமல் கிண்டி கொண்டே இருக்கவும், கட்டியான பதம் வந்த பிறகு, நெய்யில் பொரித்து வைத்த முந்திரியை அதனுடன் சேர்த்து நெய்யையும் ஊற்றி அல்வா பதம் வரும் வரை நன்கு கிளறவும் பதம் வந்தவுடன் ஏலக்காய் பொடியை சேர்த்து இறக்கிக் கொள்ளவும் வேறொரு பாத்திரத்தில் நெய் தடவி அதில் மாற்றிக் கொள்ளவும், பூசணிக்காய் அல்வா தயார்..

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9 months ago Health

நொச்சி இலை குளியல் – Nocchi Leaf Bath

நாம் அன்றாடம் குளிக்கும் போது அந்த தண்ணீரில் நொச்சி இலையை ஒரு கொத்து அளவு போட்டு காயவைத்து பின் அந்த இலைகளை எடுத்து வெளியில் வைத்துக் கொள்ளவும் தண்ணீர் பச்சை நிறமாக மாறி இருக்கும் அந்த தண்ணீரில் குளிக்கும் போது நம் உடல்வலி, உடல் சோம்பல், தலைவலி, நரம்பு பிரச்சனை, போன்றவை குணமாகும்.

வாதம் உள்ளிட்ட பிரச்சனைகள் உள்ளவர்களுக்கு கூட உடல்நலத்தில் முன்னேற்றம் ஏற்படும், சைனஸ் பிரச்சனைக்கும் இது மருந்தாகும்.

தண்ணீரிலிருந்து எடுத்துவைத்த இலைகளை வெயிலில் காயவைத்து சாம்பிராணி போடுவது போல் இந்த இலைகளை போட்டு புகை மூட்டினால் கொசுத் தொல்லையும் இருக்காது.

இந்த இலை கிராமங்களிலும் சாலையோரங்களிலும் நிறையவே கிடைக்கும்.

சுடு தண்ணீரில் குளிக்கும் பழக்கம் இல்லாதோர் முந்தைய நாள் இரவே ஒரு பாத்திரத்தில் உள்ள தண்ணீரில் இந்த இலைகளை போட்டு ஊறவைத்தால் காலை நீங்கள் குளிக்கும் பதத்திற்கு தயாராக இருக்கும்.

மேலும் சைனஸ் பிரச்சனை இருப்பவர்கள் ஒரு துணிப்பையில் இந்த இலைகளை சுத்தப்படுத்தி போட்டு தலையணை போல் வைத்து படுத்து உறங்கினாள் விரைவில் சைனஸ் குணமாகும், இந்தவகை தலையணைகள் இப்போது கடைகளில் கூட கிடைக்கிறது.

மேலும் இந்த இலை ஆவி பிடிக்கவும் பயன்படும்.

சந்தேகங்களை கமெண்ட் செய்யவும்..

பின்பற்றி பயன் பெறுவீர் நன்றி வணக்கம்..

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9 months ago Updates

Fake reviews problem is much worse than people know

False reviews are a growing concern for customers and the places they depend on to make buying decisions. We know from numerous studies that 90% of internet users check online reviews before purchasing.

The size of the issue of fake reviews isn’t precisely known, but it’s “in the millions” across platforms, according to Curtis Boyd, whose company Objection.co helps companies recognize and delete false online reviews.

Fake Review Types

There are five main sources or styles of false reviews Boyd sees:

  • Vendors offering both positive and negative online reviews.
  • Directly or indirectly, business owners create false feedback (through fake profiles or vendors).
  • Current employees write positive reviews for an employer.
  • Ex-employees write negative retaliatory reviews for termination or lay-off.
  • Customers misleading or exaggerating a negative experience to get a refund or other gain (e.g. discount).
  • Review clusters (e.g., friends and family) compose positive or critical reviews within a short period.

The most common kind of inauthentic review is from a business owner, using a fake profile. After that, according to Boyd, it’s reviews generated by fake review vendors, typically operating offshore in China, India, Bangladesh or the Philippines.

Yelp, TripAdvisor More Effective at Moderating Boyd explained that Yelp and TripAdvisor generally are much better at moderating content and minimizing fake reviews, compared to Google or Amazon, but they still make it through. “There’s no review website that doesn’t have fake reviews,” Boyd explains. “The problem is everywhere and there are varying levels of sophistication.” “There are tens of thousands of [Google] Local Guide profiles owned by review farms; they’ve done a good job of bypassing Google’s detection systems.” A large percentage of these profiles are not real people and they generate huge volumes of fraudulent reviews. The screenshot above reflects a fake profile (Local Guide Level 4) which is part of a “review pod,” according to Boyd.

Sophisticated Cat and Mouse Game Objection.co uses a range of AI and machine-learning techniques to identify fake reviews, including looking at the geographic location of reviewers, review patterns and time frames, relationships between review profiles, review syntax, character count and lexical diversity among other methods. Boyd also buys fake review content and profiles en masse from vendors — who willingly sell out their content and writers. “These are mostly small companies in developing countries and they just want the money.” Boyd has thus been able to buy 280,000 fraudulent profiles and millions of fake reviews and compared them with real profiles and reviews, to train his systems on patterns and data relationships.

We also discussed the cost of fake reviews and Boyd quickly ticked off some prices:

  • $50 for fake Yelp review “that sticks.”
  • $5 for a fake review on Google.
  • $10-15 for TripAdvisor.

Boyd observes that, “When [business owners] start purchasing fake reviews they can get addicted.” It’s often true, in these cases, that “more than 50 percent of their reviews are fake.” Amazon’s ‘Very Bad’ Problem Boyd says the problem is particularly bad on Amazon. “Amazon as a whole is suffering from a fake review profile problem that’s very bad.” He points out, for example, that about 90 percent of Bluetooth-enabled products in the electronics category on Amazon are fake. “Books is another bad one,” with self-published authors generating fake reviews for themselves.

A partial list of other Amazon product categories filled with inauthentic feedback include:

  • Weight-loss products.
  • Home’s health.
  • Kitchen products (for off-brand products).

Many third parties found additional Amazon categories with fake reviews. Boyd further describes a disturbing situation on Amazon where legitimate brands are losing position and market share because of fake reviews. “Some products are losing their bestseller status to fake-review products.” While Amazon has periodically taken action against fake reviews, Boyd speculates the company is unmotivated to become too aggressive, because reviews (real or fake) sell products and Amazon continues to benefit directly and indirectly from these reviews.

Consumers Just Starting to Wake Up Consumers are becoming increasingly aware of the fake reviews problem, though they don’t understand its full extent. They ‘re unhappy about potentially being deceived and are looking to publishers to institute tougher standards and penalties against review fraud.

According to Jebbit’s Consumer Trust Data Index, out of 100 companies Amazon is the brand most trusted by U.S. consumers. If they were fully aware of the site’s fake review issue, Amazon’s reputation could suffer accordingly.

Also, if Google, Amazon and other sites do not crack down more aggressively on review fraud consumers may slowly return to more traditional methods of finding business and product recommendations: word of mouth and expert reviews.

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